FRACTIONAL CMO
Jennifer works with established and start-up companies alike to implement growth strategies through competitive positioning, multi-channel campaigns and building high-performing teams. She is skilled at collaborating with senior leadership, cross-functional teams and stakeholders to implement and share these strategies across the organization.
Retainer or project engagements available, depending upon what is best for the client.
“Jennifer has been a transformative addition to our team, spearheading our business development initiatives with exceptional acumen. Her deep experience as a CMO and leader provided us with invaluable insights into structuring our pricing and positioning our product effectively in a constantly evolving market. Jennifer's ability to connect with key industry figures and stay ahead of market trends has significantly enhanced our sales and marketing strategy, leading to the launch of new product features and service offerings. Her dynamic and energetic spirit has resonated profoundly within our team. We are incredibly fortunate to have Jennifer's leadership and vision driving Rolla forward.”
Casey McGuire, CEO, Rolla
“Jennifer has been an indispensable partner in developing our strategy for industry marketing and vendor partnerships. Her deep understanding of multi-channel dynamics and emerging markets refined our approach. Jennifer's forward-thinking methodology gave us the clarity to navigate complex landscapes confidently.”
Jonathan Bednarsh, Co-Founder, RBC Management and Turn 12 Holdings
Branding and Marketing Strategy
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Strategic guidance for marketing teams
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Brand positioning
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Optimization of marketing plans
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Partnership marketing strategy
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Evaluation of agencies, partners and vendors
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Oversight of campaign execution
MESSAGING
AND
COMMUNICATIONS
Communications audit and strategy
Messaging strategy and development
Communications and PR training
Facilitation of team-building and strategy workshops
Process development to improve productivity and collaboration
Executive coaching at all levels
Strategic Support
Event strategies
Attendee experience
Production strategy
Content framework for all touchpoints
Executive prep to ensure alignment and delivery excellence
